Question 1

Who is LeadLane for?

Accepted Answer

For companies that sell technology that needs explaining to other businesses: machine and plant builders, component and automation manufacturers, and B2B software vendors with customers in the mid-market, industry and logistics. What matters is the product: if it takes a conversation to clarify the need and a deal is worth around €15,000 a year or more, we're a fit. For off-the-shelf software, catalogue goods and pure price selling, we're not.

Question 2

Cold calling — isn't that frowned upon in our industry?

Accepted Answer

What's frowned upon is a call without a reason. We only call where there's an application for your solution, and we talk about parts, processes and systems — not discounts. That's why production and logistics managers listen. And because these decision-makers are rarely active on LinkedIn, the phone is often the most direct way to reach them.

Question 3

Can an outside team explain our product technically?

Accepted Answer

We don't have to sell it — we have to clarify the need. Before kickoff we work through applications, use cases and exclusion criteria with you; during calls our SDRs see live information on account and application. The technical depth stays with your sales team — they step in when there's a concrete project.

Question 4

Why not do it ourselves or hire our own SDRs?

Accepted Answer

You can — and some of our clients do both in parallel. The difference: we're live in two weeks, with no recruiting, onboarding or management overhead, a trained team and our own platform. And we call every single day — even when your sales team is busy with inquiries and quotes and prospecting would otherwise slip.

Question 5

Doesn't AI do this nowadays?

Accepted Answer

Everyone can build lists today — with AI, in minutes. The bottleneck is the conversation: someone who picks up the phone every day, asks at the site and qualifies technically. We use AI for screening, preparation and documentation. A human makes the call.

Question 6

How does kickoff work — and when do we see results?

Accepted Answer

We start with the potential analysis: product, applications, target customers, qualification criteria. Then we screen your market, build the call guide and start calling. The first qualified conversations are usually on your calendar after two weeks — documented and directly in your CRM.

You know your technology. We find out where it's needed.

What we take off your plate

30%

85%

2 weeks

For technology that needs explaining. Choose your market.

The system behind it

Measurable impact in technical B2B sales.

Is LeadLane a fit for you?

What sales leaders ask us

Where is your technology needed next? Let's find out.