SDR team for B2B software with customers in industry and logistics

Qualified demos for software whose buyers don't read sequences.

Plant managers, dispatchers, maintenance leads, operations: your customers decide on site, not in their inbox. We run your outbound by phone — account by account, against your ICP criteria, all the way to a demo in your AE's calendar.

Outbound für B2B-Software: Zielaccounts nach ICP-Fit finden, Leitung Operations anrufen und qualifizieren, Discovery Call für Ihren AE im KalenderLeadLane analysing a target company: 85% match, contacts in production and logistics
Outbound für B2B-Software: Zielaccounts nach ICP-Fit finden, Leitung Operations anrufen und qualifizieren, Discovery Call für Ihren AE im KalenderLeadLane finding new relevant contacts
Handover to the CRM: meeting with Veldhoff Automotive, call notes and specificationsContact with a 92% match score: head of engineering, AI summary available
Sales teams in machine building and industrial software work with LeadLane
Logistica OS logo
What founders and sales leads tell us

You're already running campaigns. The demos just aren't coming.

Sequences go nowhere

Lists are built in minutes these days. But the people in plants, warehouses and maintenance don't read cold emails and don't keep a LinkedIn profile. If you want to reach them, you have to call — and know what to talk about.

Contacts instead of accounts

Sequences work through people by due date, not companies by potential. The SDR jumps between accounts, and whether a meeting happens depends on who had time — not on where the need is.

The founder stays the sales team

AE, SDR management, playbook, hiring: it takes months before an in-house team delivers reliably. Until then, outbound sits with the founders — and stops the moment day-to-day business calls.

From target account to a demo your AE accepts.

We run the top of the funnel: screening, first conversation, qualification against your ICP criteria and handover into your CRM. Your AE runs the demo.

Step 1
Accounts, not contact lists.

We screen your market at account and site level — industry, size, systems landscape, processes — and prioritise the companies where your use case solves a problem today. Segment by segment, not as one big list.

Segment Serienfertiger mit mehreren Werken: Accounts nach Fit priorisiert, z. B. Brandt Antriebstechnik 92 %Segment of series manufacturers with multiple plants: accounts prioritised by fit, e.g. Brandt Antriebstechnik 92%
Step 2
Buyer and champion in the same account.

We call our way through the company — business unit, operations, IT, management — until both users and decision-makers have talked to us. One account gets worked before the next one starts.

Buying center at Brandt Antriebstechnik: maintenance as champion, plant management decides, demo booked
Step 3
Qualified against your criteria, not gut feeling.

Use case, volume, systems, decision path, timing: we qualify against criteria we define with you. What doesn't fit doesn't get booked. One bad meeting costs your AE more than ten good ones bring in.

Qualifizierung nach ICP: Use Case, Volumen und Entscheidungsweg geklärt, 3 von 4 Kriterien erfülltQualification against the ICP: use case, volume and decision path clarified, 3 of 4 criteria met
Step 4
A demo in your AE's calendar — with discovery notes.

The meeting lands confirmed in your CRM, with call notes, criteria and open points. We chase no-shows. In the weekly check-in you see which segments convert.

Demo booked and logged in the CRM: meeting for your account executive with call notes and next step

Results for software teams

30%

of target accounts turn into demos
Average across our projects: from account added to demo booked.

85%

ICP fit in first conversations
Qualified against criteria you define.

2 weeks

to the first qualified demos
From kickoff to the first demo in the calendar.
How we work together

SDR capacity measured in meetings.

Live from week two

An experienced SDR team and our own platform: no recruiting, no onboarding, no management overhead.

Alongside your own team

Already have SDRs? We take on segments, regions or use cases you don't have capacity for. Or we're your first team, until you know your playbook.

Weekly check-in with numbers

Connect rate, conversations, demos, objections — per segment. You see every week what converts and steer with us.

Retainer plus a fee per meeting

A fixed retainer for team and platform, plus a fee per qualified meeting your AE accepts. We earn on demos, not on activity.

ICP sprint

Three segments, eight weeks, one answer.

Not sure yet which segment will carry your outbound? In the ICP sprint we screen, call and qualify in three target segments in parallel for eight weeks — same criteria, same measurement. At the end you have connect rate, demo rate and the typical objections per segment on the table. And a clear recommendation where to scale.

Weeks 1–2 · Setup
Hypotheses and criteria

ICP hypotheses, qualification criteria, call guide and account lists per segment.

Weeks 3–7 · Conversations
Three segments in parallel

The same criteria, the same measurement. Demos go straight to your AE.

Week 8 · Decision
Comparison and recommendation

Connect rate, demo rate and objections per segment, learnings for positioning and playbook, recommendation for scaling.

DACH and Europe

Your buyers are in Europe. We speak their language.

Our SDRs call in German and English — with a focus on the DACH region and projects across Europe. For international software vendors we are the German-speaking team for market entry: screening, conversations and qualification in the language of the people on site.

Europakarte mit Industriestandorten, Schwerpunkt DACH

Software vendors building pipeline with us.

References from industrial software and logistics SaaS.

Andreas Muth, managing partner
SimCog logo
3×
faster pipeline development
“Network and referrals became a controllable process. Today we know which segments convert – and why.”
Logistica OS logo
2×
faster ICP validation
“LeadLane qualifies with a product understanding I've never seen from an external partner. Every conversation sharpens our positioning.”

What founders and sales leads ask us

Can you even explain our product?
We already run sequences. What do you do differently?
What counts as a qualified meeting for you?
How does this fit with our own SDR team?
How fast are we live — and what do we see when?
Does this work outside the DACH region?

Where is your technology needed next? Let's find out.