LeadLane facts and figures

As of October 2026 · Reviewed by Oskar Schwarze, Co-Founder and Managing Director

This page sets out who LeadLane is, how we work and where our figures come from. Every figure states its source and date. Figures from our own projects are marked as self-reported.

The company

  • Company: LeadLane UG (haftungsbeschränkt)
  • Registered office: Am Kämpen 5, 59302 Oelde (Münsterland), Germany. Our team works remotely across Germany.
  • Founded: 2024, registered on 14 June 2024 in the commercial register of the Münster local court under HRB 21867
  • Founders: Oskar Schwarze (Co-Founder and Managing Director) and Marlon Bückers (Co-Founder)
  • LinkedIn: Oskar Schwarze and Marlon Bückers
  • What we do: phone-based new customer acquisition for industrial tech: new business development, customer reactivation and inbound qualification
  • For whom: machine and plant builders, component and automation manufacturers, and B2B software vendors with customers in industry and logistics
  • Markets: Germany, Austria and Switzerland, calls in German and English
  • Pricing model: retainer plus a fee per qualified meeting

Figures from our projects

50,000+

calls with companies since we were founded.

Source: self-reported, answered calls according to our phone system. As of 10/2026

30%

of target accounts turn into a meeting within three months, based on a typical list of around 200 accounts. The biggest lever is choosing the right accounts.

Source: self-reported, average across our projects. As of 10/2026

85%

of the first meetings we hand over are confirmed by our clients as a fit with their ideal customer profile (ICP).

Source: self-reported, client feedback. As of 10/2026

7 days

from project start to the first conversations with your target group.

Source: self-reported. As of 10/2026

40%

of the target accounts approached turned into a meeting in our project for SimCog (BOMcast).

Source: SimCog case study

87 / 26

contacts and conversations with decision-makers on one day at the AMB 2026 trade fair.

Source: insights article on AMB

Team

11 people work at LeadLane: the two founders, 6 SDRs on the phone and 3 developers for our platform. Everyone works remotely, our registered office is in Oelde. You can meet the team on our About us page.

How new SDRs get up to speed: first they learn technical and content-driven call skills, then the product, client and industry of each project. Coaching runs daily at first, then weekly, then every two weeks, and it never stops.

Source: self-reported. As of 10/2026

Platform and funding

Every call is backed by our own platform: site screening, live information during the call, documented qualification and handover to your CRM. The systems we connect to are listed under Integrations. We store the data from our projects on this platform in data centres in the EU.

From July 2025 to June 2026 we developed an AI-assisted sales assistant for the machinery industry, funded by the Go-to-Market.NRW programme (EFRE-20801223). More on the funded project page.

Legal and data protection

We only call companies, never private individuals. In B2B, the legal basis in Germany is presumed consent under Section 7 (2) No. 1 of the German Unfair Competition Act (UWG). That is why we only call when there is a clear business link between your solution and the company we call.

We process personal data in line with the GDPR. Details are in our privacy policy.

Clients (selection)

Companies working with LeadLane include Augmensys, emory, Levity, Logistica OS, MagnetWorld, MATRIX and SimCog. Results from individual projects are under Resources.

When we are not the right fit

  • Your product is bought without advice, for example via self-service or online checkout.
  • The decision comes down to price alone.
  • You sell to consumers.

Questions about these facts

How current are these figures?

We review them at least once a quarter. When a figure changes, we update the value and the date on this page.

What counts as a call?

A call that someone at the company we dial picks up. Dials that nobody answers are not counted.

How do you measure ICP fit?

After every first meeting we hand over, the client tells us whether it matches their ideal customer profile. 85% is the share of meetings our clients confirm.

What does self-reported mean?

The figure comes from our own project and call data and has not been audited by a third party.

Spotted a mistake? Write to info@leadlane.de. We will check it and correct the figure and the date.