Develop more revenue from existing customers

New product, new application, more sites: we call your existing customers, uncover new demand — and your sales team gets additional meetings from your own customer base.

Bestandskunden aktivieren: Bestand nach Potenzial ordnen, anrufen und neuen Bedarf klären, Termin für Ihren Vertrieb mit Verkaufschance im CRMUpdate: new projects found in the customer base
Bestandskunden aktivieren: Bestand nach Potenzial ordnen, anrufen und neuen Bedarf klären, Termin für Ihren Vertrieb mit Verkaufschance im CRMLeadLane finding new relevant contacts
Account reactivated: new inline-inspection application and a meeting with Frank AlbersContact with a 92% match score: head of engineering, AI summary available
Sales teams in machine building and industrial software work with LeadLane
Logistica OS logo
Starting point

Thousands of existing customers – but only a few are actively approached.

Large customer databases

Your CRM or ERP holds years of customer relationships — only a fraction of them are actively managed.

Focus on key accounts

The most important customers get visits. The rest get the catalog — or nothing at all.

Innovations don't reach your customer base

You've developed a new solution — but nobody calls the customers it fits. New applications and sites are often spotted too late.

Activate your existing customers systematically

We identify potential in your customer base, reactivate accounts by phone, and develop additional sales opportunities — supported by our own platform.

Step 1
Structure existing customer data

We clean and structure existing CRM and ERP data to make relevant accounts visible.

Kundenbestand bereinigt: Dubletten und unvollständige Datensätze zusammengeführt, Albers Maschinenbau mit 3 Standorten und AnsprechpartnernCustomer base cleaned up: duplicates and incomplete records merged, Albers Maschinenbau with 3 sites and contacts
Step 2
Prioritize relevant accounts

Accounts are prioritized by potential, activity, and demand to enable targeted customer outreach.

Bestandskunden nach Potenzial priorisiert: Albers Maschinenbau 92, Lindner Automation 81, Kessler Fördertechnik 64Existing customers prioritised by potential: Albers Maschinenbau 92, Lindner Automation 81, Kessler Fördertechnik 64
Step 3
Reactivate inactive customers

We actively reach out to existing accounts and ask about new applications, additional sites and upcoming investments.

Gespräch mit der Leitung Instandhaltung bei Albers Maschinenbau: neue Anwendung und zusätzlicher Standort erkannt, Termin vereinbartCall with the maintenance manager at Albers Maschinenbau: new application and additional site identified, meeting booked
Step 4
Develop cross-selling and upselling potential

New product line, additional module, next machine generation: we develop existing customers deliberately — all the way to a meeting with your sales team.

Zusätzliche Pipeline bei Albers Maschinenbau: Termin für Inline-Prüfung vereinbart, Standort Bielefeld in PrüfungAdditional pipeline at Albers Maschinenbau: meeting booked for inline inspection, Bielefeld site under review

Integrations

LeadLane connects to your sales team's core systems - so data, conversations, and opportunities are available where your team works.

SAP logo

Synchronize customer, site, and company data directly from your ERP systems.

Salesforce logo

Connect your CRM to automatically synchronize accounts, contacts, and opportunities.

Microsoft Outlook logo

Integrate email and calendar so conversations, meetings, and activities are documented centrally.

Pimcore logo

Connect product data to capture applications and requirements.

Common questions about activating existing customers

What does existing-customer activation mean at LeadLane?
Which customers do you call?
Does our CRM data have to be clean?
When is activation especially worthwhile?
How is this different from new business acquisition?
How does a project start?

Where is your technology needed next? Let's find out.