Outbound phone acquisition for industrial tech

For machine and plant builders, component makers and industrial software: we find the sites where your solution is needed, hold first conversations every day and qualify the technical fit — your sales team gets ready-made meetings with a concrete project.

So arbeitet LeadLane: Standorte mit Bedarf finden (6 von 30 Werken), unser Vertriebsteam ruft für Sie an und qualifiziert für Sie (Anwendung passt, Entscheider erreicht, Projekt geplant), Termin in Ihrem Kalender mit Gesprächsnotiz im CRMLeadLane analysing a target company: 85% match, contacts in production and logistics
So arbeitet LeadLane: Standorte mit Bedarf finden (6 von 30 Werken), unser Vertriebsteam ruft für Sie an und qualifiziert für Sie (Anwendung passt, Entscheider erreicht, Projekt geplant), Termin in Ihrem Kalender mit Gesprächsnotiz im CRMLeadLane finding new relevant contacts
Handover to the CRM: meeting with Veldhoff Automotive, call notes and specificationsContact with a 92% match score: head of engineering, AI summary available
Sales teams in machine building and industrial software work with LeadLane
Logistica OS logo
Starting point

With industrial tech products, demand is rarely visible right away.

Demand is invisible from the outside

Whether your solution fits depends on the application, machinery and processes at each site. That's not in any database — or any LinkedIn profile.

Prospecting happens on the side

Your sales team advises, visits customers, writes quotes. Prospecting comes last — and is missing exactly when inquiries dry up.

Decision-makers sit behind the switchboard

Reception, switchboard, purchasing: reaching production, plant or logistics management often takes several attempts — and a good reason.

Identify demand before your competitors do

We handle the entire first contact — from AI screening of the market to daily phone calls to a documented, qualified meeting in your CRM.

Step 1
Find the right target accounts for your technology

We find the companies and sites where your solution can actually be used — by industry, application, machinery or system landscape. Prioritized by demand and timing.

Werke eines Wunschkunden nach Match-Score: Schweinfurt 94 %, Friedrichshafen 88 %, Passau 81 %, 6 von 30 Werken relevantA target customer's plants ranked by match score: Schweinfurt 94%, Friedrichshafen 88%, Passau 81%, 6 of 30 plants relevant
Step 2
Reach the right decision-makers

We identify the relevant contacts — production, plant or logistics management, engineering, executive team — and keep calling until we reach the decision-maker, not just the switchboard.

Buying center at the Schweinfurt plant: production manager reached, meeting booked
Step 3
Qualify technical requirements in the conversation

We qualify application, use case and technical fit right in the conversation — against criteria you define. Whatever doesn't fit is out.

Qualifizierung: technischer Fit, Anwendung und Entscheider bestätigt, 3 von 4 Kriterien erfülltQualification: technical fit, application and decision-maker confirmed, 3 of 4 criteria met
Step 4
Turn conversations into sales opportunities

Qualified conversations become ready-made meetings with a concrete project — documented and delivered straight to your CRM.

New opportunity in the CRM: laser welding line 2, Schweinfurt plant, on-site meeting booked

Results for sales teams

30%

of target accounts convert to a meeting
Average across our projects: from account added to meeting booked.

85%

ICP fit in first conversations
Technically qualified against criteria you define.

2 weeks

to the first qualified conversations
From project kickoff to the first meeting on the calendar.
Data protection and integration

Your data stays in Europe — and in your systems.

GDPR-compliant from day one

We process call notes and market data in line with the GDPR and store them on European infrastructure.

Protected data storage

Call notes, market intelligence and account insights are stored centrally with access control — not in spreadsheets and inboxes.

Straight into your CRM

Meetings, notes and qualification land in your CRM or ERP — without you having to change your data structures.

Common questions about new business by phone

What exactly does LeadLane take over in new business acquisition?
Who do your SDRs talk to at the target account?
How quickly do the first meetings happen?
When does a meeting count as qualified?
How is LeadLane paid?
Which markets and languages does LeadLane cover?

Where is your technology needed next? Let's find out.