As part of the Go-to-Market.NRW funding programme, LeadLane developed a prototype for an AI-assisted sales assistant that supports technical sales teams in mechanical and plant engineering with qualification, quotation and follow-up.
The aim was to give sales people in technical B2B sales an assistant that captures customer requirements in a structured way, gives concrete recommendations during the conversation, and automates support for producing quotations and specification sheets.
The prototype consists of three components: a Coaching Layer as a live qualification tool with AI-assisted recommendations during customer conversations; a Data Intelligence Layer as a structured data base for requirements, customer needs and configuration parameters, enabling the automated optimisation of quotations and specification sheets; and an ERP/CRM integration for connecting to existing systems.
The project was co-financed by the European Union and the State of North Rhine-Westphalia from funds of the ERDF/JTF programme NRW 2021–2027.
