New customers for machine and plant builders

We find the plants that need your technology.

Your field sales team belongs with customers, not on the phone. We find the plants where your application is needed, talk to production and plant management — and hand over meetings with part, application and contact.

Neukundengewinnung im Maschinenbau: Werke mit Bedarf finden, mit der Fertigungsleitung sprechen (Bauteil, Anwendung, Serienanlauf), Vor-Ort-Termin mit Projekt im KalenderLeadLane analysing a target company: 85% match, contacts in production and logistics
Neukundengewinnung im Maschinenbau: Werke mit Bedarf finden, mit der Fertigungsleitung sprechen (Bauteil, Anwendung, Serienanlauf), Vor-Ort-Termin mit Projekt im KalenderLeadLane finding new relevant contacts
Handover to the CRM: meeting with Veldhoff Automotive, call notes and specificationsContact with a 92% match score: head of engineering, AI summary available
Sales teams in machine building and industrial software work with LeadLane
Logistica OS logo
What sales leaders tell us

Great technology. But new customers come when they come.

Inquiries follow the economy

Trade shows, referrals, website: if you live on inbound inquiries, you feel every downturn immediately — and have no pipeline of your own.

Prospecting falls on field sales

Your reps advise, travel, write quotes. Cold outreach comes last — and gets dropped exactly when business is good.

New industries don't open up by themselves

Your technology fits more applications than you serve today. Where exactly, you only find out by asking.

From a plant with a need to a meeting with a project

We handle the entire first contact — from screening plants and talking to production management to a qualified meeting for your field team.

Step 1
Find the right target accounts for your technology

We find the plants where your solution can be used — by industry, parts, machinery and manufacturing process. Including industries you don't serve yet.

Werke eines Wunschkunden nach Match-Score: Schweinfurt 94 %, Friedrichshafen 88 %, Passau 81 %, 6 von 30 Werken relevantA target customer's plants ranked by match score: Schweinfurt 94%, Friedrichshafen 88%, Passau 81%, 6 of 30 plants relevant
Step 2
Reach the right decision-makers

Not purchasing, not reception: we keep calling until we reach production, plant or engineering management — the people who have the problem at the machine.

Buying center at the Schweinfurt plant: production manager reached, meeting booked
Step 3
Qualify technical requirements in the conversation

We clarify application, part, quantities, requirements and timing — against criteria you set with us. Whatever doesn't fit is out.

Qualifizierung: technischer Fit, Anwendung und Entscheider bestätigt, 3 von 4 Kriterien erfülltQualification: technical fit, application and decision-maker confirmed, 3 of 4 criteria met
Step 4
Turn conversations into sales opportunities

Your field team gets the meeting with call notes and specifications in the CRM — and only travels where there's a project.

New opportunity in the CRM: laser welding line 2, Schweinfurt plant, on-site meeting booked

Results for sales teams

30%

of target accounts convert to a meeting
Average across our projects: from account added to meeting booked.

85%

ICP fit in first conversations
Technically qualified against criteria you define.

2 weeks

to the first qualified conversations
From project kickoff to the first meeting on the calendar.
More than new customers

We also bring existing customers and trade-show contacts back into the conversation.

Trade-show follow-up

We call your trade-show contacts while the conversation is still fresh — and separate real prospects from booth visitors.

Existing customers

New product, new application: we bring your innovations to your customer base and find out where they're needed.

Inquiries

We pre-qualify incoming inquiries technically before your sales team invests time in quotes.

Add-on for machine and plant builders

So they already know you when we call.

Opinions about a supplier form before the phone rings: decision-makers read along on LinkedIn and ask AI assistants. With our LinkedIn package, your management builds a network of decision-makers in your target industries there: researched against your ICP, connected and messaged personally. The network stays your asset — beyond the project.

✓
Decision-makers, not followers: plant, production and maintenance managers in your target industries.
✓
Expertise, not advertising: use cases with a calculated business case, practical know-how and SEO articles. That builds trust and makes you findable on Google and in AI assistants.
✓
From cold to warm: people who know your posts take our call differently.

Measured by network growth, response rates and inquiries — not likes. Report every two weeks.

Your management's network
Target industries · researched against your ICP
This week
PM
Plant management
Automotive supplier · Baden-Württemberg
Meeting booked
HM
Head of maintenance
Chemical park · North Rhine-Westphalia
Replied
HP
Head of production
Plastics processing · Bavaria
Connected
TD
Technical director
Food industry · Lower Saxony
Requested
Use case: halving changeover time — a calculated business case
✆
On the call: “I've already seen you on LinkedIn.”

Measurable impact in technical B2B sales.

References from machine building and industrial software.

3×
faster pipeline development
“Network and referrals became a controllable process. Today we know which segments convert – and why.”
Logistica OS logo
2×
faster ICP validation
“LeadLane qualifies with a product understanding I've never seen from an external partner. Every conversation sharpens our positioning.”
MagnetWorld logo
−30%
time to quote readiness
“LeadLane pre-qualifies technically in the first conversation – application, volumes, specifications. What lands on my desk goes straight into quote calculation.”
MATRIX logo
50%
fewer engineering loops
“What used to get lost in follow-up loops now reaches our team qualified and documented.”

What sales leaders ask us

Who is LeadLane for?
Cold calling — isn't that frowned upon in our industry?
Can an outside team explain our product technically?
Why not do it ourselves or hire our own SDRs?
Doesn't AI do this nowadays?
How does kickoff work — and when do we see results?

Where is your technology needed next? Let's find out.